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Best SEO Techniques 2013

If you ever wondered, What are the best SEO Techniques ( link building , tags, directories, etc..) You are in trouble. No SEO Technique alone can be considered as the best. The companies are devoting to know SEO, so they seek to diversify SEO techniques to develop.

SEO Life Cycles

I listed below some of the SEO techniques that are used in 2013 for best results

Best SEO Techniques

• Generate Quality Content
• Infographics
• Guest Posting
• Author Rank
• Social Media Signals (Especially Google Plus)
• Utilizing Link Bait
• Focusing on Rich Snippet
• Analyzing Webmaster Metrics Seriously
• Adding Fresh Content
• Remove Spammy Backlink
• Targeting the Brand Instead of Only Keywords

Web Design Guidelines

The goal of most web designers is to create an attractive, easily accessible and functional website that will convince the visitor to do something. Creating such a website requires good graphic design, easy and intuitive site navigation, logical site layout and good web copy. The following suggestions are general web design guidelines. 

Web Content 

You want the visitor to see you as a knowledgeable information source and/or a reputable business. Poor grammar and spelling will immediately reduce your credibility. Remember that people use the internet to find information. Whether you are selling your own product or recommending someone else’s products, you must first provide valuable information to the visitor or they will click away and find a website that gives them what they what they want.

Cross Browser Compatibility 

There are at least a hundred different browsers in use. You must design your website to work properly in the most widely used browsers. To do that you may not be able to use all of the really great special effects that are available because they may not be supported in most browsers. 

Good web design requires your web pages to work in Microsoft Internet Explorer, Netscape, Firefox, Opera and Safari at a minimum. Validating your HTML code will help but the final test is to view your website in different browsers running on different platforms. 

Graphics and Photos 

Web surfers are impatient and studies show that most people will click away if a webpage takes longer than 10 seconds to load. Always optimize your photos and other graphic files to have as small a size as possible without sacrificing picture quality. 

Always use the height and width attributes on the picture so the rest of the page can load while the graphic files is downloading. Use the ALT HTML tag so people with graphics turned off and those using hand held devices know what the picture is supposed to be. 

Background Colors 

If you use anything other than white behind text, be sure to specify link colors otherwise the user’s browser defaults will determine what color the links are which can make them unreadable. 

Multimedia 

Multimedia is composed of flash movies, video clips, audio clips and background music. Always use streaming media because it reduces download time. Make sure the visitor can stop and start multimedia files or in the case of flash introductions, skip them if they want. That way people with slow connections or devices that don’t support multimedia can ignore them. 

Also, put any important information presented in multimedia in text as well so the visitor has access to that information without using multimedia. If a plug-in is needed to use the multimedia, always provide a link to it so the user can install it. Finally, always remember the 10-second rule for site loading when deciding to use multimedia. 

Site Navigation 

Site navigation should be simple and intuitive. Studies have shown if a visitor cannot access the information they want within three clicks, they will leave the site. This is called the 3-click rule. Every area of your website should be reachable within three clicks from anywhere else on the site. If you use anything other than simple text links, make sure to test your navigation in all the major browsers. 

Links 

Periodically test all site links to be certain that they are valid. Nothing chases a visitor off faster than broken links. There are several free online services that will periodically check your links. 

Frames 

Avoid using frames, since they make it difficult to bookmark individual pages on your web site and you want people to bookmark pages so they can come back. 

Summary 

Good Web design is a combination of common sense and good planning. Your site should be attractive and easy to use and most importantly provide the user with the information or services they want. 

Source By: [Web Designers]

Social Media Still a Poor Substitute for True Business Networking

There’s the Facebook/Twitter/Linkedin world and there is face-to-face world. Sometimes it’s difficult to recall that some of the most important business relationships are made in person – on the golf course, after a seminar, over a meal or through an in-person introduction.

As Patty Azzarrello points out in her article, Facebook is Fine, But Here are 10 ways to Network in the Real World , social media still can’t compare to the real thing. Like her, I used to wonder: how do people good at networking get that way?  Did someone teach them, or were they born with the talent to glad-hand and make it look as if they cared more about you than they did about getting your business?

My first exposure to networking came long ago, when groups with names like “wealth-builders” and “success networks” made the networking groups I tried out seem MLM just by nature of their monikers.  Not a social butterfly to begin with, I had to learn some rules of the game: (1) Grab some food first or it may be gone before you know it. (2) Get a drink of some kind to occupy one of your hands so that you don’t look like a dork (3) It’s okay to approach three people conversing casually, but when two looked steeped in discussion, wait for a break before you walk up (5) Take LOTS of business cards but don’t shove them at people and, (6) Treat someone else’s business card with respect. Never set it down on the buffet table to fill your plate. You could forget it there and that person just might be behind you in line.

Because it all seemed so contrived, I didn’t stay long in those groups.  Elevator speeches, speed networking, conversations with people whose businesses held no interest for me – it all just seemed either out of my comfort zone or a waste of my time and money.  But even though those groups may not have represented the model of networking suited to my personality, I realize now I should have given them more of a chance. I should have frequented the meetings more, extended myself to the members more and taken the time to get to know people. Why? Because I realize now that networking is more about making friends first. Doing business together someday is actually the icing on the cake.

So I finally get it.  I realize now that all I need to do is relax, be myself and make friends and if I earn the respect of people in my group, the rest will follow in “build it and they will come” fashion.  Why did I ever think this was all so difficult?  I guess it was all in my head.

Source By: Forbes

14 things every social media policy must have

 

I am not an attorney. I don't even play one on TV. (Though I did really want to go to law school so I could be a sports agent, but that's neither here nor there.)

I am a communications professional who spends a lot of time online, and I can tell you without a shadow of a doubt that you need a social media policy.

I spend a significant amount of time on the road speaking to business owners, entrepreneurs, and leaders, and I've discovered that a minority have policies.

You have an employee handbook. Your employees know how to answer the phone, what to put in their email signatures, even what to wear to trade shows. But you haven't told them how to behave online.

The legal ramifications

Peter Fischer, an attorney at Stokes Roberts & Wagner, says it's best to have a policy with a signature line where employees put their John Hancock.

In accordance with National Labor Relations Board laws, he recommends the following:

1. Employers cannot restrict anyone from commenting on his or her work life.
2. Employers can make sure employees sign confidentiality provisions.
3. Employees can't lie.

There aren't clear-cut laws (yet) on what employees can or can't say—or how employers react—on social networks.

That said, if a group of employees complain about a policy or procedure on their personal Facebook pages, the NLRB allows it. But if a single employee posts something harmful to the company, the employer has more rights.

For instance, a few weeks ago a young lady tweeted that she hated her job and her boss. The CEO of the company saw the tweet and tweeted back: "That's good because you no longer work here."

The social media policy

It's not as scary as it seems. Your social media policy doesn't need to be drawn out and overly legal. It can be an addendum to your employee handbook.

It should include the following:

1. Be transparent. State where you work. If you're distributing content for a client, make it clear.

2. Don't lie. Don't misrepresent your company, customers, or competitors.

3. Be meaningful and respectful. Don't spam or argue.

4. Use common sense and common courtesy. If in doubt, don't post.

5. Stick to your areas of expertise.

6. Offer insight and wisdom, but don't provide any confidential information.

7. Don't swear.

8. Be polite. Don't be antagonistic.

9. Don't comment on any legal matters or litigation.

10. If the topic is one of crisis, do not comment.

11. Google has a long memory. Be smart about what you post.

12. Don't post about your competition unless you have written consent from them.

13 . If you use social media on behalf of clients, please double check that you post updates from the correct account.

14. Don't be stupid.

Source By: RAGAN.COM

China blocks New York Times website after story on leader's family wealth

 
Chinese authorities blocked access to the English and 
Chinese websites of The New York Times on Friday, 
October 26, 2012. 

Chinese authorities on Friday blocked access inside the country to the English and Chinese websites of The New York Times after they published an article reporting that family members of Premier Wen Jiabao had amassed a fortune worth billions of dollars.

Citing corporate and regulatory records, The Times said it had pieced together evidence showing that Wen's relatives have controlled assets worth at least $2.7 billion, often hiding their names "behind layers of partnerships and investment vehicles involving friends, work colleagues and business partners."

Source By: CNN

 

No social media for retail banks

A new report from technology arm of market analyst firm Datamonitor shows that almost two-third of retail banks across the world have no plans in place to use social media in any way.

Most retail banks do not view social media as an important tool to engage with customers, putting them in a dangerous position, said Ovum in a statement. Ovum is part of Datamonitor group.

Source By: Times Of India